For Publishers

Premium Video

Demand from online video advertisers has outstripped the supply of video ad inventory that premium publishers have today. Where will new video ad inventory come from? And how will they make it work for their advertiser clients without cluttering their pages?

Pre-roll and post-roll are already regarded as "dead" by many industry experts, primarily because they leverage an old paradigm that essentially ignores the consumer. Technologies that listen to the consumer — like Search — are those which are growing the interactive marketplace.

Pre-roll and post-roll resemble decades-old broadcast television models and represent — at best — a zero-sum solution that represents a small portion of the opportunity represented by interactive digital video for premium publishers.

User Generated Video

The challenges faced by premium publishers pale in comparison to those faced by publishers of user-generated video. User-generated video content represents the great and very dangerous frontier to advertisers, the vast majority of whom remain afraid to see their brands aligned with the wrong quality — or wrong kind — of content. How can publishers of user-generated video monetize their content?

ScanScout's Solution

ScanScout's technology creates new ad inventory alongside and within the video content, creating new revenue streams for publishers, without requiring any "rip-and-replace" or disrupting any existing way of content monetization. ScanScout also enables a more precise alignment with Brand Protection for advertisers to ensure that their brand messages will only be seen adjacent to the most appropriate content.

ScanScout increases the opportunities for video advertising in digital media by upending the old way of video buying, placement and serving. ScanScout enables the kind of market exchange that allows advertisers and publishers to buy and sell online video ad inventory easily

ScanScout upends the established model of digital video delivery and will be regarded as one of the enabling technologies that open the floodgates of brand advertising through online video to the digital media market, ultimately benefiting not just digital publishers and advertisers, but also creating a better user experience for consumers.